Yahoo Rebrand
Brief: The goal was to create a brand activation idea that can help Yahoo (search engine) reach Gen Z and Gen Alpha consumers in an authentic way, driving brand love and perception shift.
Solution: The new approach is reviving Yahoo’s legacy while reshaping perception through an app that merges Yahoo’s core services that modernizes Yahoo’s identity with a fun, 3D approach.
Its purpose was to reposition Yahoo as a trusted, modern guide to digital life, built around relevance, ethics, and entertainment.
Behind the scenes
Strategy: The interface was made to appeal to the younger generation with easy interactions, bright colours, a reward system and ethical brand collaborations in order to bring a new life to the brand.
