Leicester Restaurant Week is an annual city wide event celebrating the best of Leicester’s food and drink scene with exclusive menus and offers from restaurants, bars and cafes across the city.
Brief: Create a suite of engaging, audience specific videos that can run across Instagram, TikTok and Facebook. Driving excitement, FOMO and ultimately bookings.
Solution: Bringing a nostalgic feel where memories are being created within polaroid frames to enhance the feeling of bringing people together through food. Keeping the cultural vibe, enhancing the delicious food throughout cultures. Fomo is still the main part!
Photos and videos are being advertised with squiggly, quirky drawings of food.
